April Dunford is the co-founder and Managing Director of RocketScope, a hybrid marketing accelerator and analyst firm focused on marketing best practices and strategy. Previously April has been a marketing executive at 5 startups (Janna Systems, DataMirror, InfoBright, Sitraka, and Watcom) where she focused on sustainable growth. She has also held senior marketing positions at IBM and Nortel. She is currently an EIR at Communitech and also authors a popular startup marketing blog RocketWatcher.
Session Topic: The Future of Marketing: What Startup Marketers can Teach Us
It used to be that the best marketing was done by the biggest teams with the biggest budgets. The playing field has rapidly changed as buyers have become more immune to advertising, more skeptical about brands and have access to more information than ever before.
Small companies are taking advantage of this new reality by being increasingly innovative in how they set marketing strategy, the tactics they use, and the way they manage their marketing operations.